CuppaTrade first B2B platform promoting the Third Wave Coffee movement

Although the first coffee bean made its way to India in the 1600s, there is a fresh new wave of coffee culture brewing. In many parts fuelled by the pandemic-induced lockdowns, coffee lovers started exploring more than the run-of-the-mill instant coffee.

The third-wave coffee movement emphasizes high-quality coffee sourced directly from individual farms, focusing on sustainability and lighter roast profiles. It represents a shift in coffee culture towards greater appreciation for bean quality, sourcing practices, and artisanal preparation methods.